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︎︎︎Background
︎︎︎Client Survey
︎︎︎Competitive Analysis
︎︎︎Site Objective
︎︎︎User Persona
︎︎︎Site Architecture
︎︎︎Mobile Wireframe
︎︎︎Desktop Wireframe
︎︎︎User Testing Insight
︎︎︎Mobile Hi-fi Prototype
︎︎︎Desktop Hi-fi Prototype
︎︎︎User Testing II
︎︎︎Final Presentation

City Fun Center Case Study


Duration: 3 months
Group members: Andrew Nguyen • Kevin Sy • Amy Yee • Yuanhao Zhu



Background

City Fun Center is a local arcade in the Miramar area, San Diego. Steve, the owner of City Fun Center, wishes to update the current website so that it is fun, simple, and user friendly. From the website, online visitors should be able to know City Fun Center exists, know what the business is about, and know how to contact the store.


Client Survey

To get a better idea of the client's needs, expectations and get more information about the City Fun Center, we interviewed the owner Steve Krongrad. Following is the summary of clients needs:

  • Fun, simple, user-friendly Home page
  • Attractions landing page should be revamped
  • Groups landing page should be revamped
  • Footer Section
  • Specials can be effectively promoted while not intrusive
  • Contact Information, Hours, Location should be accessible
  • Sticky Navigation Bar
  • Social media integration (fb, instagram, yelp, etc.)

Competitive Analysis

Site Objective

CLIENT OBJECTIVES
Based on our initial conversations with our clients, an ideal website for City Fun Center should show the entertainment center’s appeal as a fun, family-friendly experience for all while also being simple to navigate and user-friendly for all visitors regardless of technical experience. Some ways we could measure the success of our design could be through the following achievements:
  1. Improve City Fun Center’s Marketing and Presence
    1. Attract more weekday customers: City Fun Center experiences far less foot traffic on weekdays due to customers having school, work, and other commitments.
    2. Attract more regular customers: City Fun Center benefits more from having customers who come back rather and continue playing.
    3. Increase monthly party booking numbers: One of City Fun Center’s main sources of income is through large groups who book party packages.
  2. Broaden City Fun Center’s Appeal
    1. Attract more customers from older age groups: Currently, City Fun Center and its website primarily appeals to children between ages 4 and 12.
    2. Increase bookings for non-birthday events: While birthdays make up a large part of City Fun Center’s bookings, other events such as socials, get-togethers, and field trips can also be held there.
  3. Increase Traffic to Specific Attractions
    1. Increase awareness of new attractions: While laser tag was added as an attraction 9 months ago, not many of City Fun Center’s customers know about it which leaves it underutilized.

AUDIENCE OBJECTIVES
Based on our user interviews, the top priority for most users on the site would be to see the attractions offered by City Fun Center. This is important as most visitors will likely be on the site to learn more about the business. Once they become interested in the entertainment center, they will likely look into pricing and reviews before looking at hours, location, and contact info for their next visit. Returning customers may not be as interested in this kind of information and may just want to check the website to check for new promotions, attractions, and updates.